Last week, I learned that NBCUniversal-Owned DailyCandy and Television Without Pity Would Be Shut Down and was glad to see I wasn’t the only one upset by the news.
A decade ago, I loved the Daily Candy emails. They were on point, current timely and made me feel like I was “in the know” but slowly and surely, they became ad-ridden and spammy and lost me. It was a long time coming for the newsletter I felt but Television Without Pity (TWOP) held another place in my heart.
You see, I’ve been a member of the forum since 2003 when an editor at Thomson Reuters where I worked at the time told me about it and I’ve loved it ever since discovering the in-depth, critical analyses that members would ardently post about their takes on TV Shows and other pop culture phenomena.
When I worked on the online publicity for Gwendolyn Zepeda‘s book, Houston, We Have a Problema, I experienced a geek swoon at the fact that she had been one of the founding writers of TWOP.
With the right sort of engagement and maintenance, I feel TWOP could’ve been turned into a user-generated, content and entertainment hub like Reddit and been a total win for NBCu and fans alike. What a wasted opportunity for engaging fans and measuring insights.