I’m rarely impressed with advertising but yesterday while looking a subway ad for Target that shared how their designers are giving back to the community, for example, Isabel Toledo is donating 5% of proceeds from her line to The Museum of El Barrio, a 6 train completely bedecked throughout its 10-car length in advertising for Target pulled up.
Celebrating the launch of the East Harlem Target store at 116th St. and FDR Drive, which opens on July 25th, Target spent $250,000 on the marketing campaign. Each train on the car features different motifs on the Target theme and prominently displays the 116th Street stop. At the 116th Street train stop all the wall ad space is bedecked in Target ads.
Pretty cool if you ask me, now if only they would help clean that subway line’s noxious smells!