Target Comes to La Marqueta

I’m rarely impressed with advertising but yesterday while looking a subway ad for Target that shared how their designers are giving back to the community, for example, Isabel Toledo is donating 5% of proceeds from her line to The Museum of El Barrio, a 6 train completely bedecked throughout its 10-car length in advertising for Target pulled up.

Celebrating the launch of the East Harlem Target store at 116th St. and FDR Drive, which opens on July 25th, Target spent $250,000 on the marketing campaign. Each train on the car features different motifs on the Target theme and prominently displays the 116th Street stop. At the 116th Street train stop all the wall ad space is bedecked in Target ads.

Pretty cool if you ask me, now if only they would help clean that subway line’s noxious smells!

Spread the love

More Articles for You

How DNA, Haplogroups, and Genetic Markers Reveal Taíno Heritage

The Genetic Echoes of the Taíno People The Taíno people, the first known inhabitants of the Caribbean, have long been …

Spread the love

Unearthing the Invisible in Ben Brisbois’ Banana Capital: Unpeeling the Layers of Capitalism and Racism

The banana. Simple, ubiquitous, and unassuming. Yet, as Ben Brisbois reveals in his forthcoming Banana Capital, it’s anything but ordinary. …

Spread the love

Ditching The Algorithm: Why I Joined Bluesky (And You Should Too)

For years, social media has been both a megaphone and an equalizer, a place where anyone can share art, advocate …

Spread the love

Latina/o Bloggers, Content Creators, Influencers: This Is Your Year

The Latina/o Bloggers Group is back and ready to uplift you. Join the community to tap into resources, connect with like-minded creators, and be part of something bigger than just a platform. Let’s rewrite the digital narrative together.

Spread the love

Nosferatu Reimagined: Mythology, Symbolism, & Storytelling in the Digital Age

When F.W. Murnau’s Nosferatu first graced the silver screen in 1922, it set the stage for a century of fascination …

Spread the love

What Ancient Cultures Can Teach Us About Death, Technology, and Social Change

In a world where technology seems to dominate every facet of our lives, there’s something profoundly humbling about turning back …

Spread the love