LITERANISTA Dialogue on Multicultural Books, Tech & Life

Literanista June 20, 2012

Cover of The Lorax (Classic Seuss)

Although The Lorax was first published in 1972, I wasn’t aware of it until I was in college and picked it up one night while putting one of my young babysitting charges to bed. “It chronicles the plight of the environment and the Lorax, who speaks for the trees against the greedy Once-ler, a fable concerning the danger corporate greed poses to nature.” I was amazed at its prescience and green message before that was even a Thing.

As a preschooler, I was quite enchanted with Dr. Seuss since his stories where so different from the classic fairy tales, I was accustomed to my mom reading to me. At my first corporate job, I was given a copy of Oh, the Places You’ll Go! when I transitioned in my career towards tech. Suffice it to say, Dr. Seuss has always had a special place in my heart and although, he passed away in 1991, I can’t help but wonder at how much influence the writer, poet, political cartoonist, advertising man and Dartmouth alum, had on my life.


And so it is with great pleasure that I announce the news below and hope you will share the magic of Theodor Seuss Geisel with your family:


Dr. Seuss’ The Lorax Coming to Blu-ray Combo Pack and DVD on August 7, 2012, with 3 All-New mini-movies. Dr. Seuss’ The Lorax is non-stop family fun that includes three delightfully entertaining mini movies not shown in theaters. To view a trailer of the new mini movies, visit Youtube.



From the creators of Despicable Me and the imagination of Dr. Seuss comes the much anticipated feature Dr. Seuss’ The Lorax, a 3D-CG adaptation of the classic tale of a forest guardian who shares the enduring power of hope. The animated adventure follows the journey of a 12-year-old as he searches for a real Truffula Tree, the one thing that will enable him to win the affection of the girl of his dreams. To get it he must find the story of the Lorax, the acerbic yet charming character who fights to protect his world.


Lending their vocal talents to the project are Danny DeVito as the iconic title character of the Lorax and Ed Helms as the enigmatic Once-ler. Also bringing their voices to the adventure are global superstars Zac Efron as Ted, the idealistic youth who searches for the Lorax, and Grammy Award winner Taylor Swift as Audrey, the girl of Ted’s dreams. Rounding out the cast are Rob Riggle as the villain O’Hare, Jenny Slate as Ted’s protective mother and beloved actress Betty White as Ted’s wise Grammy Norma.