Interesting Stats on Books, the Web & Book Buyers

Bowker published a Consumer-Focused Research Report for Book Industry, “2008 U.S. Book Consumer Demographics and Buying Behaviors Annual Report.”

In it they state:

  • Generation X consumers buy more books online than any other demographic group, with 30% of them buying their books through the Internet.
  • 21% of book buyers said they became aware of a book through some sort of online promotion or ad.
  • Women made the majority of the purchases in the paperback, hardcover and audio-book segments, but men accounted for 55% of e-book purchases.

Interesting…

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