Bowker published a Consumer-Focused Research Report for Book Industry, “2008 U.S. Book Consumer Demographics and Buying Behaviors Annual Report.”
In it they state:
- Generation X consumers buy more books online than any other demographic group, with 30% of them buying their books through the Internet.
- 21% of book buyers said they became aware of a book through some sort of online promotion or ad.
- Women made the majority of the purchases in the paperback, hardcover and audio-book segments, but men accounted for 55% of e-book purchases.