Literanista
February 22, 2007
Mediaweek: MMR Studies Most-Read Mags by Race, Ethnicity
By Lucia Moses 2/21/07
http://www.mediaweek.com
Among all adults, People, Better Homes and Gardens and AARP The Magazine are the most-read titles, according to Monroe Mendelsohn Research. But the list gets varied when broken down by race and ethnic group, the firm found.
Among Hispanic adults, National Geographic and Sports Illustrated are more popular than they are with all adults, according to the data from MMR s 2006 Publication Research Satisfaction Survey. MMR asked adults which titles they read in the past six months.
National Geographic and SI ranked fifth and seventh, respectively, among Hispanics versus ninth and 10th among all adults, respectively. And Cosmopolitan and Entertainment Weekly, which didn t make the top 10 for all adults, cracked the list for Hispanics at No. 10 and 9, respectively.
Hispanic Author and TV Personality Ingrid Hoffmann Signs Multi-Year Deal with Food Network
New daytime star to appear at South Beach Wine & Food Festival in Miami February 23rd-25th
New York, NY–(HISPANIC PR WIRE)–February 21, 2007–Touted for her cuisine with a Hispanic flair, Ingrid Hoffmann is bringing her culinary expertise to the Food Network, signing a multi-year deal to star in her own daytime series set for premiere in third quarter 2007. She will make her first appearance as a Food Network talent at the upcoming Food Network South Beach Wine & Food Festival in her hometown of Miami, February 23rd-25th.
Ingrid’s obsession with food, cooking and style began as a little girl in her homeland of Colombia. Under the influence of her mother, a Cordon Bleu chef, Ingrid discovered her passion for food and entertaining, developing dishes with a Latin twist, which will be the focus of her new yet- to-be-named series. A stylish and accomplished TV personality and author, Ingrid is currently working on her first cookbook for Clarkson Potter/Random House set for release next year.
Bob Tuschman, SVP of Programming and Production for Food Network, said: “Ingrid has a loyal and passionate following in the Hispanic community. Her love of food, flair for easy entertaining, along with her inviting personality is sure to draw a new legion of fans to our air. We are happy to have her join the Food Network family.” In addition to hosting her own cooking and lifestyle show, Delicioso (http://www.delicioso.com), in its second season on the Spanish-language Galavision/Univision, Ingrid appears regularly on Univision’s Despierta America. She is a frequent food and décor contributor in BuenHogar, the Spanish version of Good HouseKeeping, and publishes a syndicated column in the Rumbo chain of Spanish daily newspapers.
Raised in Colombia, Ingrid moved to Miami where she opened La Capricieuse, a high fashion luxury boutique in Miami’s Coconut Grove. In 1993, Ingrid opened Rocca, the first restaurant to feature tabletop cooking on heated lava rocks. Within weeks, Rocca was touted as the hot destination for Miami’s movers and shakers. Ingrid also became one of Miami’s premier live event planners with a client list that included M&M Mars, Bottega Veneta, Gucci, Thomas Maier and Comercio.com. While these businesses flourished, Ingrid was approached to host a cooking segment on a Miami area TV show and has continued to entertain as a television personality since.
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