Dr Pepper Offers Bicultural Vida23 Campaign

“Dr Pepper has launched the Vida23 program, a celebration of living “la Vida23” – a flavorful, bicultural life to the “23rd power.” The campaign kicks off with Club23 – a Dr Pepper-themed mobile dance club and gaming arcade, as well as a song written especially for the program. Free downloads and ringtones are available at the site.

Drpepper.com/vida23

“In short, it’s about flavor at a higher level. It was written, produced and performedby CuCu Diamantes, and Grammy Award winner Andrés Levin, founders of theband Yerba Buena. The song, ringtones, and a chance to re-mix it any way you wantare only available at vida23.com.”

Spread the love

More Articles for You

Curating Caribbean Heritage: A List of Must-Read Books

This is how I honor and celebrate the diversity and richness of the islands and their cultural diasporas, reflecting on …

Spread the love

On Growing up in East Harlem: Italian (Barese) and Puerto Rican Heritage

I was thrilled to chat with podcaster, and fellow author and family historian Bob Sorrentino earlier this month. During our …

Spread the love

Food Culture: The Best Podcast for “Top Chef” Fans

The food we eat, how we eat and prepare it is so intricately tied to our culture, our heritage and …

Spread the love

The “Frida In Her Own Words” Documentary Is Phenomenal

This lyrical animation inspired by her unforgettable artwork, drawn from her diary, revealing letters, essays, and print interviews for the …

Spread the love

Reading Haiti: 5 Books to Explore Its History and Culture

Edwidge Danticat is one of Haiti’s most celebrated authors. Her notable works include “Breath, Eyes, Memory,” “Krik? Krak!,” and “The …

Spread the love

Finding Relief: 5 Books to Help Manage Chronic Pain

Living with chronic pain can be challenging, but there are resources available to help navigate this journey. Whether you’re looking …

Spread the love