“Dr Pepper has launched the Vida23 program, a celebration of living “la Vida23” – a flavorful, bicultural life to the “23rd power.” The campaign kicks off with Club23 – a Dr Pepper-themed mobile dance club and gaming arcade, as well as a song written especially for the program. Free downloads and ringtones are available at the site.
“In short, it’s about flavor at a higher level. It was written, produced and performedby CuCu Diamantes, and Grammy Award winner Andrés Levin, founders of theband Yerba Buena. The song, ringtones, and a chance to re-mix it any way you wantare only available at vida23.com.”