I am one of those people who actually likes watching the previews before the movie starts. I tend to get a little riled up if we run late and miss some of the trailers. When I discovered book trailers, I was fascinated.
Now, I’ve learned that book trailers have been running on digital billboards operated by Adspace Networks in 105 malls in New York, Chicago, San Francisco, Houston and 35 other cities.
In addition, Transit Television Network, headquartered in Orlando, Florida, the largest out-of-home digital network that provides information, entertainment and advertising to transit riders across North America, offers book trailers on buses. Transit TV has flat screen televisions on its buses in five major cities; Los Angeles, Chicago, Atlanta, Orlando and Milwaukee. Very cool, no?
[UPDATE: Well, actually, no – it seems Transit Television shuttered it doors in February via www.sixteen-nine.net and the article I based this news on was from january ’09. Too bad, it seemed like an obviously good idea. Perhaps someone will bring these back…]
Imagine a world where after viewing a book trailer at a kiosk in the airport or mall you could walk into bookstore and order it or print it from an Espresso Book Machine or after watching a book trailer on your commute home whether on the train, bus, a cab, or an airplane you just turn on your ereader, go online, purchase it, download it and begin reading right away. How does that sound?
Book Trailers for Mall Rats
In-Transit Viewing of Book Trailers – A Potent New Book Marketing Venue [see update above]