Book Trailers Coming to a Bus and Mall Near You

I am one of those people who actually likes watching the previews before the movie starts. I tend to get a little riled up if we run late and miss some of the trailers. When I discovered book trailers, I was fascinated.

Now, I’ve learned that book trailers have been running on digital billboards operated by Adspace Networks in 105 malls in New York, Chicago, San Francisco, Houston and 35 other cities.

In addition, Transit Television Network, headquartered in Orlando, Florida, the largest out-of-home digital network that provides information, entertainment and advertising to transit riders across North America, offers book trailers on buses. Transit TV has flat screen televisions on its buses in five major cities; Los Angeles, Chicago, Atlanta, Orlando and Milwaukee. Very cool, no?

[UPDATE: Well, actually, no – it seems Transit Television shuttered it doors in February via www.sixteen-nine.net and the article I based this news on was from january ’09. Too bad, it seemed like an obviously good idea. Perhaps someone will bring these back…]

Imagine a world where after viewing a book trailer at a kiosk in the airport or mall you could walk into bookstore and order it or print it from an Espresso Book Machine or after watching a book trailer on your commute home whether on the train, bus, a cab, or an airplane you just turn on your ereader, go online, purchase it, download it and begin reading right away. How does that sound?

Further reading:
Book Trailers for Mall Rats
In-Transit Viewing of Book Trailers – A Potent New Book Marketing Venue [see update above]

Author

Spread the love

More Articles for You

Understanding The Children’s Train by Viola Ardone

Based on a true events, with more than 5,922 ratings on Goodreads, when I saw The Children’s Train, by Viola …

Spread the love

Searching the 1950 Census: Things I didn’t Know about East Harlem & Vito

I always thought 2nd Avenue was expansive. I have fond memories of playing in the open “pompa” – Spanglish for …

Spread the love

Frida on Chestfeeding: A Study in Empathy and Deep Customer Understanding

Really well done Frida Mom! This is how you resonate with your audience. Author Literanista Spread the lovemore

Spread the love

La Brega: A Podcast About the Puerto Rican Experience

In the past several years, I’ve suffered a lot of loss, besides the turmoil of the pandemic, my mother, my …

Spread the love

We Are Legion: Social Media Protips from the founder of Beyoncé Legion

This: “Posting content on such a huge platform can’t be done randomly. You need to be highly organized and consistent. …

Spread the love

For Rosa: A Film About Forced Sterilization

HBO acquired, “For Rosa”, a fictional film inspired by the true story of 10 Latina women in Los Angeles who …

Spread the love