The Book That Can’t Wait: An Anthology of Latin American Authors

“Eterna Cadencia, a publisher based in Argentina, has recently debuted a new book called The Book That Can’t Wait. This book is an anthology featuring excerpts and short works from a number of new Latin American authors, but the most important detail about this book is that it is printed with disappearing ink. Within two months of being exposed to air, the ink in the book, which is sold in a sealed bag, will oxidize and disappear, forcing the owner “to read the book in a timely fashion.” via The-digital-reader

Promotion: “The “invention” got a huge media attention. The book was broadcasted in the prime time tv news of the main national tv channels, as the “Story of the Day”. It was also covered by the main national newspapers and radio shows. We put both literature and the names of new and unknown latin american authors in the center of mass media attention. – We gave away the first edition the very same day we released the book. – The general sales of the Eterna Cadencia bookstore increased 43%. – This time we had the guarantee that our new authors were read, and we gave to their names an unusual and massive promotion that would have costed at least 1 million pesos to achieve trough traditional advertising.” – Canneslions

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