The Book That Can’t Wait: An Anthology of Latin American Authors

“Eterna Cadencia, a publisher based in Argentina, has recently debuted a new book called The Book That Can’t Wait. This book is an anthology featuring excerpts and short works from a number of new Latin American authors, but the most important detail about this book is that it is printed with disappearing ink. Within two months of being exposed to air, the ink in the book, which is sold in a sealed bag, will oxidize and disappear, forcing the owner “to read the book in a timely fashion.” via The-digital-reader

Promotion: “The “invention” got a huge media attention. The book was broadcasted in the prime time tv news of the main national tv channels, as the “Story of the Day”. It was also covered by the main national newspapers and radio shows. We put both literature and the names of new and unknown latin american authors in the center of mass media attention. – We gave away the first edition the very same day we released the book. – The general sales of the Eterna Cadencia bookstore increased 43%. – This time we had the guarantee that our new authors were read, and we gave to their names an unusual and massive promotion that would have costed at least 1 million pesos to achieve trough traditional advertising.” – Canneslions

Author

Spread the love

More Articles for You

Portuguese Ethnicity in Puerto Rico

According to a chronology, made available by the Library of Congress, in 1593, “Portuguese soldiers, sent from Lisbon by order …

Spread the love

The Italian at a Glance

Becoming Italian Back in December 2020, I started a new research project on Instagram, @ItalianAtAGlance to curate and share some …

Spread the love

Dale! The Diasporican Cookbook

Illyanna Maisonet is an amazing writer. I’ve followed her online and read her deeply personal newsletter for years. As a …

Spread the love

Understanding The Children’s Train by Viola Ardone

Based on a true events, with more than 5,922 ratings on Goodreads, when I saw The Children’s Train, by Viola …

Spread the love

Searching the 1950 Census: Things I didn’t Know about East Harlem & Vito

I always thought 2nd Avenue was expansive. I have fond memories of playing in the open “pompa” – Spanglish for …

Spread the love

Frida on Chestfeeding: A Study in Empathy and Deep Customer Understanding

Really well done Frida Mom! This is how you resonate with your audience. Author Literanista Spread the love

Spread the love