“Posting content on such a huge platform can’t be done randomly. You need to be highly organized and consistent. For me, it’s become second nature. A lot of times I have to curate captions on the spot as clearly and as promptly as possible” via “What It’s Like to Run the Most Powerful Beyoncé Fan Account on the Internet” at Complex
If a content producer cannot write or create content flawlessly on the fly, they have no business doing what they’re doing.