LITERANISTA Dialogue on Multicultural Books, Tech & Life

Literanista June 6, 2007

Launch of the Only Spanish-Language Home Shopping Channel in the US and Puerto Rico

Miami, FL–(HISPANIC PR WIRE)–June 5, 2007–Coinciding with the luckiest day of the century, 7/7/7, is the launch of an original offering in programming and production, Shop Latino TV, the only Spanish-language shopping channel focused on the Latino communities in the United States and Puerto Rico.

Shop Latino TV is the result of a strategic partnership between Grupo Innova, a television sales leader in Mexico and Latin America, and Home Shopping Hispano of the United States, joining forces to take part in a business that generates over $7 billion in annual sales for its main competitors, QVC and HSN. Shop Latino TV is ready to take a big piece of the pie, serving the proven growing Latino population and their particular needs.

According to Shop Latino TV COO Ciro Espinosa, “given the current pace of life and in the ongoing quest for balance between life and work, Latino consumers have to find new ways to shop faster, conveniently and safely. Shop Latino TV offers the best value and the support of leading brands identified with the Latino needs. Made by Latinos for Latinos we strive to position ourselves in the market not as a mere shopping channel, but rather as a gigantic store that offers every home an immense variety of top-quality products at truly attractive prices.

To do this, we have a distribution platform strategically located in Los Angeles, Miami, and Puerto Rico, in order to consolidate product deliveries as quickly as possible. Shop Latino TV, developed a proprietary order processing system, allowing capability of 450 initial points of call reception to provide the personalized first class service our customers deserve in both English and Spanish.”