Literanista
July 9, 2012
“Eterna Cadencia, a publisher based in Argentina, has recently debuted a new book called The Book That Can’t Wait. This book is an anthology featuring excerpts and short works from a number of new Latin American authors, but the most important detail about this book is that it is printed with disappearing ink. Within two months of being exposed to air, the ink in the book, which is sold in a sealed bag, will oxidize and disappear, forcing the owner “to read the book in a timely fashion.” via The-digital-reader
Promotion: “The “invention” got a huge media attention. The book was broadcasted in the prime time tv news of the main national tv channels, as the “Story of the Day”. It was also covered by the main national newspapers and radio shows. We put both literature and the names of new and unknown latin american authors in the center of mass media attention. – We gave away the first edition the very same day we released the book. – The general sales of the Eterna Cadencia bookstore increased 43%. – This time we had the guarantee that our new authors were read, and we gave to their names an unusual and massive promotion that would have costed at least 1 million pesos to achieve trough traditional advertising.” – Canneslions
chenlina20160130
air max uk
cheap air max
canada goose jackets
canada goose jackets
michael kors outlet
burberry outlet
tory burch outlet
ralph lauren uk
louboutin pas cher
hollister
jordan retro
polo ralph lauren
louis vuitton outlet
louis vuitton outlet online
timberland outlet
oakley sunglasses
chanel handbags
ray ban sunglasses outlet
ray ban sunglasses
toms shoes
hollister outlet
michael kors handbags
coach outlet online
tory burch outlet
tory burch outlet
hollister shirts
christian louboutin outlet
uggs for women
the north face
cheap jerseys
louis vuitton outlet
nba jerseys
north face outlet
coach outlet
michael kors uk
fitflops
nike trainers uk
canada goose outlet
cheap ugg boots
kate spade handbags
as
green bay packers jerseys
hermes belts
replica watches
bears jerseys
denver broncos jerseys
coach outlet
lebron james shoes
nba jerseys
carolina jerseys
nike tn pas cher
20170218 junda
coach outlet store online
nike huarache
ray ban sunglasses
ferragamo outlet
links of london
cheap mlb jerseys
ray ban sunglasses
coach outlet store online
swarovski uk
coach outlet online
skechers shoes
jordan shoes
michael kors
nike roshe run
nike zoom
nike roshe run
af1
adidas nmd uk
adidas stan smith
kobe 9
michael kors outlet online
michael kors outlet
nike air force 1
true religion
yeezy shoes
true religion uk
lebron 13 low
lebron james shoes
michael kors outlet
cheap jordans
moncler jackets
coach outlet
toms outlet
fitflops shoes
chargers jerseys
nike trainers uk
yeezy boost 350
chicago bears jerseys
michael kors outlet online
cheap nike shoes